Ruth Kalinka

Engage audiences via design and content strategy, social media, and in-person brand representation

10+ years engaging audiences through digital and print design, passionate about:

• Beautiful and effective communications
  

• Food and wine
  

• Language and culture

Ruth Kalinka Designs, Design and Social Media Consultant, Philadelphia, PA (June 2005 - Present)

• Develop content strategy to help clients identify and connect with their target audiences
  

• Rehabilitate existing communications, resulting in clear, concise, and visually stimulating materials
  

• Increase client acquisition through personalized and accurate branding
  

• Create web and print designs for branding, event promotion, email campaigns, and ecommerce
  

• Represent client brands through in-person brand promotions
  

• Listen and engage via social media to remain current in web communication techniques and trends
  

• Copy-write and copy-edit marketing content
  

• Craft messages that communicate effectively both visually and verbally

Ascentive LLC, Creative Director, Philadelphia, PA (March 1999 - May 2005)

• Established corporate identity as founding Creative Director, responsible for conveying brand through all materials including business cards, online marketing campaigns, product sheets, and press releases
  

• Increased customer comprehension, website usage, and product adoption through ongoing contributions to design and content of corporate and product web sites
  

• Reduced cost overhead and increased quality of large print jobs through strong vendor relationships
  

• Generated half of company's Q4 2004 revenue by spearheading new marketing campaign

Philly Illustrator Adobe User Group (Manager) ~ Philadelphia Area New Media Association (PANMA) ~ PhillyCHI ~ Independents Hall ~ Philadelphia Film Society ~ National Association of Asian American Professionals (NAAAP) ~ Network of Indian Professionals (NetIP)

South by Southwest Interactive (SXSWi) 2012, 2010, 2009, 2008 ~ WordCamp 2011, 2010, 2009, 2008 ~ Philly Women in Tech Summit 2012 ~ Wharton Web Conference 2011 ~ 140Conf 2010 ~ An Event Apart 2008 ~ Adobe MAX 2008 ~ Future of Web Design 2007

Adobe Illustrator, InDesign, Dreamweaver, Photoshop, Acrobat, some Fireworks ~ Standards-based XHTML & CSS ~ WordPress ~ Basic JavaScript, PHP ~ Windows & Macintosh environments ~ Microsoft Word, Excel, PowerPoint, Outlook ~ Various social media platforms and tools