Ruth Kalinka's Resume

Ruth Kalinka

www.ruthkalinka.com

OBJECTIVE:

Engage audiences via design and content strategy, social media, and in-person brand representation

SUMMARY:

10+ years engaging audiences through digital and print design, passionate about:

Beautiful and effective communications

Food and wine

Language and culture

EXPERIENCE:
Ruth Kalinka Designs, Principal Designer, Philadelphia, PA (June 2005 - Present) Develop content strategy to help clients identify and connect with their target audiences Rehabilitate existing communications, resulting in clear, concise, and visually stimulating materials Increase client acquisition through personalized and accurate branding Create web and print designs for branding, event promotion, email campaigns, and ecommerce Listen and engage via social media to remain current in web communication techniques and trends Copy-write and copy-edit marketing content Craft messages that communicate effectively both visually and verbally -
Ascentive LLC, Creative Director, Philadelphia, PA (March 1999 - May 2005) Established corporate identity as founding Creative Director, responsible for conveying brand through all materials including business cards, online marketing campaigns, product sheets, and press releases Increased customer comprehension, website usage, and product adoption through ongoing contributions to design and content of corporate and product web sites Reduced cost overhead and increased quality of large print jobs through strong vendor relationships Generated half of company's Q4 2004 revenue by spearheading new marketing campaign -

EDUCATION:

Courses in Web Design, CSS, Photoshop, JavaScript, Flash, PHP, Philadelphia Area Computer Society (October 2006 - December 2008)

Continuing Education Courses in Web & Graphic Design, University of the Arts (February 2003 - December 2005)

Bachelor of General Studies, Sub-concentrations: English and Religion, University of Michigan (September 1992 - December 1996)

AFFILIATIONS/CONFERENCES:

Philly Illustrator Adobe User Group (Manager) ~ PhillyCHI ~ Philadelphia Area New Media Association (PANMA) ~ Independents Hall ~ Philadelphia Film Society ~ National Association of Asian American Professionals (NAAAP) ~ Network of Indian Professionals (NetIP) ~ Future of Web Design 2007 ~ South by Southwest Interactive (SXSWi) 2008, 2009, 2010 ~ An Event Apart 2008 ~ Adobe MAX 2008 ~ WordCamp 2008, 2009, 2010 ~ 140Conf 2010

TECHNICAL SKILLS:

Adobe Illustrator, Photoshop, InDesign, Acrobat, Dreamweaver, some Flash & Fireworks ~ Standards-based XHTML & CSS ~ WordPress ~ Basic JavaScript, PHP ~ Windows & Macintosh environments ~ Microsoft Word, Excel, PowerPoint, Outlook ~ Prior experience with databases and UNIX programming